SVL News

PhaseStor: Thermal Energy Storage for Heating/Cooling, Load Shifting & Equipment Size Reduction

In today’s engaging 45-minute Coffee Break webinar, we had the distinct pleasure of hosting Pete Nowicki from PhaseStor, a pioneering company in the realm of innovative thermal energy storage solutions. Pete’s insightful presentation delved deep into the advanced technologies offered by PhaseStor, highlighting their substantial benefits and transformative potential for energy efficiency. A highlight of the webinar was Pete’s live demonstration of the eStor® (domestic hot water) system. He walked the audience through the setup and operation, showcasing the system’s efficiency and effectiveness in real-time. This demonstration illustrated how the eStor® system can generate immediate savings and shield against rising energy costs, emphasizing the practical benefits of PhaseStor’s technology. This 140CC tank has a capacity of 125 latent ton-hours, with dimensions of eight feet in width, seven feet in height, and approximately eight feet in length. In comparison, the 100 ton-hour eSTOR modular tank measures six feet by six feet by four feet. The modular tanks can be stacked up to three high, reaching a total height of around fifteen feet when the necessary braces and bracketing are added.

PhaseStor’s Game-Changing Technologies

Pete highlighted three core technologies that PhaseStor offers, each designed to optimize energy usage and reduce costs significantly.

  1. eSTOR™ – Domestic Hot Water Storage Unit: The eSTOR unit is a groundbreaking solution for providing hot water in residential and commercial buildings. This system is compatible with air-water heat pumps, boilers, and even solar thermal systems. One of the standout features of the eSTOR is its use of bio-based phase change materials (PCMs). Unlike traditional salt-based PCMs, bio-based PCMs maintain their latent heat capacity over thousands of freeze-thaw cycles, ensuring long-term reliability and efficiency.During the webinar, Pete showcased the eSTOR’s efficiency, comparing it to traditional hot water heaters. eSTOR uses about half the electricity to produce over 100 gallons of hot water daily, thanks to its superior thermal conductivity and the latent capacity of its PCMs. This unit is not only highly efficient but also certified for the European market and soon to be UL certified in the US and Canada.
  2. IceStor®: Ideal for applications with large thermal loads, such as schools, hospitals, and corporate buildings, the I-Store technology has been around since the 1970s. Acquired from Phase Change Energy Solutions, the IceStor tanks offer significant advantages over competitors like Calmac, including greater storage capacity per square foot and lower glycol usage.Pete detailed a successful implementation at the Chicago Field Museum, where the IceStor system has helped save over $2 million in HVAC electricity costs over the next decade. This system, comprising 24 tanks with a latent capacity of 500 ton-hours each, demonstrates the long-term cost savings and durability of PhaseStor’s solutions.
  3. eSTOR™ Mod – Modular Tanks: Designed for both heating and cooling applications, the eSTOR modular tanks offer flexibility and efficiency. These tanks can be tuned to specific temperatures, making them suitable for a wide range of applications from data centers to apartments to hotels. The modular design allows for easy installation and scalability, with tank sizes ranging from 25 to 250 ton-hours.One notable project involved installing these tanks at a hotel in San Francisco, resulting in $12,000 monthly savings. This system effectively reduced peak kWh costs by shifting the load to off-peak hours, highlighting the significant financial benefits of using PhaseStor’s technology.

Inflation Reduction Act and Energy Efficiency

A key topic of discussion was the Inflation Reduction Act, which has made thermal energy storage even more appealing to end users. The act includes provisions for standalone energy storage, offering investment tax credits ranging from 6% to 30%. This makes PhaseStor’s solutions not only environmentally friendly but also financially attractive.

The Future of Energy Storage

Pete emphasized that PhaseStor’s technology acts as both a vitamin and a painkiller for end users. It reduces operating costs, prolongs equipment life, and offers substantial energy savings. With the added benefits of government incentives, PhaseStor’s solutions are poised to become integral components of sustainable building designs.

Conclusion

As we strive for a future with reduced carbon emissions and more efficient energy usage, technologies like those offered by PhaseStor are essential. The insights during the webinar underscored the importance of innovative thermal energy storage solutions in achieving these goals. If you’re looking to optimize your energy usage and take advantage of the latest advancements in TES technology, PhaseStor is the partner you need.

If you want to learn more about the latest technologies in HVAC, register for our next Coffee Break webinar. Reach out to your SVL Sales Engineer for an invite to our future sessions.

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                      Jim Lubratt

                      President & Chief Executive Officer

                      Jim Lubratt has been president of SVL since 2006. He first joined the company as a sales engineer in 1992 and was made a partner in 2000. He holds a Bachelor of Science in mechanical engineering from Southern Methodist University and first entered the HVAC industry as a marketing engineer for a heat pump manufacturer in Texas.

                      In addition to his role at SVL, Jim is vice president of AQC Industries, LLC, a manufacturer of specialized underground ductwork systems. He is also an investor and board member for Hydromx, Inc., a manufacturer of heat transfer nanofluids, and Crotega, Inc., creators of personal and building security solutions.

                      Jim and his wife, Tracy, met in college and married in 1993. They have three children, two of whom have graduated college in Texas, while their youngest is attending Grand Canyon University in Arizona.

                      Outside of work, Jim places a priority on his faith, family, friends, and fitness. He enjoys helping people-supporting charities, time with his wife and kids, road-biking with friends and efforts to stay physically fit.

                      A message from Jim on the achievements of SVL

                      SVL started in February 1967 by Charlie Schwab and Craig Vollhaber. Schwab-Vollhaber, Inc. (as it was named at the time) steadily grew and, in 1985, welcomed Paul Lubratt as another partner, becoming Schwab-Vollhaber-Lubratt, Inc. SVL’s founders had the determination to build the most talented, customer-focused HVAC representative in the Midwest. Our original drive and passion still shape the company and culture to this day. The achievements of an organization are the results of the combined efforts of every individual. From humble beginnings, SVL founders paved the way to industry success with hard work and determination. “Today, SVL is strongly organized with great people to lead our industry forward as we are challenged with fast-paced changes to reduce our environmental impact,” says Jim. Now, 55+ years later, SVL is under the leadership of two new principals who share the same vision and drive that has propelled SVL throughout the years. Built on a foundation of integrity, Jim Lubratt, and Charlie Vollhaber strive to ensure opportunities for personal growth, improved work environment, and shared life enrichment. The achievements of our organization are the results of the combined efforts of every individual.

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                      Charlie Vollhaber

                      Executive Vice President & Officer

                      Charlie Vollhaber is a third-generation employee at SVL, as a grandson of company co-founder Craig Vollhaber and son of former CEO Todd Vollhaber. Charlie holds a Bachelor of Science in mechanical engineering and an MBA, both from the University of Minnesota. He became an outside salesman for SVL in 2013, was made a partner in 2019, and then executive vice president and officer in 2022.

                      He grew up playing sports, including football, basketball, golf, and track, and enjoys the competitive nature of the HVAC industry. “I like that no two days are ever the same as there are always questions to answer and problems to solve,” he says. “Most of all, I enjoy working with great people and coordinating together on challenging projects to achieve positive results together.”

                      Outside of work, Charlie enjoys spending time with his wife, Lesley, and their three boys. He’s also fond of golfing, traveling, and attending concerts and sporting events. One of his favorite quotes is from the book of Philippians: “Do nothing from selfish ambition or conceit, but in humility count other more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Because HVAC and construction is such a team effort, he says, “this mindset helps to create positive results in a vast majority of situations.”

                      A message from Charlie on the culture of SVL

                      “At SVL, we strive to cultivate a unique culture that revolves around finding and empowering exceptional individuals. We believe in equipping our team members with the right tools and resources to succeed.

                      As we’ve grown the business, we have deliberately maintained a small firm culture, fostering an environment where collaboration thrives. We encourage open dialogue and promote a sense of comfort among our employees, allowing anyone to ask questions and seek guidance from anyone else, regardless of their level within the organization.

                      We foster a workshop-like atmosphere where everyone’s contribution is valued. Presenting your work to another individual or a group of teammates provides a platform for collaboration, where ideas are shared, dissected, and improved collectively. We firmly believe in the power of mentoring and provide various avenues for both formal and informal guidance. Whether it’s through structured training programs or casual conversations, we encourage team members to discuss a wide range of topics, from work-related successes or issues to everyday personal life topics.

                      In summary, our culture is built on the foundation of attracting exceptional individuals, empowering them with the necessary tools, and fostering a collaborative environment where mentorship and growth thrive. We are committed to creating an atmosphere where every team member feels supported, valued, and encouraged to reach their fullest potential.”

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                      Al Gramse

                      Vice President of SVL Service Corporation

                      Al Gramse has been in the HVAC industry for over 30 years. He began as a service technician.  Then over his career worked in technical support, building automation, then service manager prior to his current role.

                      How did Al end up in the HVAC industry?  “After high school, I took a couple years to figure out what I wanted to do.   Where I was working at the time, a grumpy old coworker, who I didn’t get along with, walked up to me and said ‘What are you doing here?  Go back to school.’”  I said, “For what?”  He said “There’s a tech school down the street.  Go down there and pick something that interests you”. Then he walked away.  That weird interaction, with someone I didn’t get along with, sent me down a 30-year path in the HVAC industry.   Never underestimate the potential of a little encouragement.   Even if it is from a strange source.

                      Al has been with SVL for 15 years and is the head of our SVL Service division. “The people here are some of the best in the industry,” Al says. “A bunch of team-oriented, knowledgeable, go-getters.” His personal mantra is “figure it out,” “Do a little fact-finding on your own. Use your own brain before you use someone else’s. But know when to ask for help.” he prescribes. “It’s amazing what you can accomplish on your own if you dig in a little bit.”

                      Outside of work, Al has lots of outdoor hobbies, including hunting, fishing, and motorcycling, though his favorite pastime is simply hanging out with family.

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                      Jennifer Roach

                      Director of Marketing, Events & Administration

                      More than just a creative director, Jen brings 30 years of marketing and leadership magic to SVL. Her journey began in the trenches of graphic design, quickly evolving into crafting eye-catching campaigns for iconic brands like Target, Gabberts, Gander Mountain and Camping World. As a seasoned director and agency veteran, she honed her skills with recreational vehicle giant Parts Unlimited before leading creative teams at HOM Furniture and, ultimately, landing at SVL during a crucial growth phase.

                      Jen thrives on "servant-leadership," empowering her team and fostering a culture of trust and mutual respect. "It unlocks their potential, fuels creativity, and leads to work we're all proud of," she says. "I want my team to care, collaborate, and push boundaries together."

                      When not shaping impactful campaigns, Jen enjoys weekend adventures with her husband, Scott, and son, Crew. Their lives are a tapestry of shared passions, from bike rides and baking experiments to cheering on Simley High School wrestlers. And with her recently built forever home in Cottage Grove, her free time now includes a new, thrilling chapter: weekend renovation warrior!

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                      Mike Ruff

                      Vice President of Information Technology

                      Mike Ruff, the Vice President of Information Technology at SVL Inc., is a seasoned professional with an impressive 24-year tenure in the IT industry. His journey in the field is marked by extensive experience and expertise in various domains, including serving as a Cloud Architect focusing on Azure Software as a Service (SaaS), Infrastructure as a Service (IaaS), and both B2B and B2C solutions. Mike’s skills extend to being a Security Architect, where he has honed his knowledge in safeguarding digital assets, and he is also proficient in the Microsoft 365 stack, virtualization, routing, switching, and wireless technologies.

                      Beyond his professional roles, Mike is deeply passionate about technology in all its forms, which is evident in his career and personal hobbies. His love for technology is not just limited to his work but also spills over into his leisure activities. In the summertime, Mike enjoys the thrill of riding his motorcycle, embracing the freedom and adventure it brings. When winter arrives, he switches gears to snowboarding, seeking the excitement and challenge of the snowy slopes. These hobbies reflect Mike’s dynamic personality and continuous pursuit of technically engaging and physically exhilarating activities.

                      Mike Ruff's blend of professional expertise and personal passions make him a unique and valuable asset to SVL Inc., embodying a perfect synergy of technical acumen and a zest for life's adventurous aspects.

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