SVL News

enVerid: ASHRAE & IMC Updated IAQP – Maximize Savings, Minimize Emissions, and Enhance Wellness

Catch the replay of our latest Coffee Break Webinar, exploring enVerid’s innovative HVAC load-reduction modules and the updated Indoor Air Quality Procedure (IAQP) from ASHRAE and IMC. This comprehensive session examined the driving market forces, IAQP compliance with building codes, and the wide-ranging benefits and applications of this cutting-edge approach. Participants gained invaluable insights into the latest ASHRAE updates that simplify IAQP implementation and discovered how enVerid’s Sorbent Ventilation Technology enhances the process. The seminar was further enriched with a detailed real-world case study and an engaging interactive Q&A session, providing a wealth of knowledge and practical examples.

Ask your SVL sales engineer for an invite to our upcoming Coffee Breaks. In these 45-minute sessions, a subject-matter expert will explain all the nuances of a particular HVAC challenge or technology. Stay up to date and earn PDH credits in the process!

Updated Ventilation Procedure: Enhancing Efficiency and Wellness

In today’s fast-paced and ever-evolving world, building efficiency and occupant wellness are paramount. During our recent coffee break, Matt from enVerid shed light on an updated ventilation procedure designed to achieve these very goals. Here’s a comprehensive look at this innovative approach.

The Updated Ventilation Procedure

The new indoor air quality procedure, approved by ASHRAE and the International Mechanical Code (IMC), focuses on maximizing savings, minimizing emissions, and enhancing wellness for building occupants. This procedure stands out as a triple-win solution, tackling financial, environmental, and health aspects simultaneously.

Market Drivers and Customer Behavior

Several market dynamics drive the need for this updated approach. Customers are increasingly looking to move beyond traditional, conservative designs to capture more value. Kevin, a key market observer, noted that the buzzwords today include decarbonization and electrification. As society strives for a better future, achieving these goals presents significant challenges. This is where the updated procedure comes into play, offering a viable path to address these issues.

Benefits and Case Studies

Diving deeper into the procedure, the detailed benefits become apparent through various case studies and the use of advanced technology. The key is to reduce the building load, particularly the HVAC load, right from the project’s inception. This not only mitigates design and implementation challenges but also aligns with financial prudence by reducing both first costs and operational expenses.

Practical Implications

The practical implications of this updated approach are manifold. For instance, reducing the HVAC load can significantly decrease equipment costs and utility expenses. Given the current trend of rising equipment prices and labor costs, this method presents a smart financial decision for both tenants and owners.

Compliance and Flexibility

One might wonder about the compliance aspect. The procedure adheres to the Minnesota State Mechanical Code, which references the IMC. Specifically, the 2020 Minnesota State Code allows for this alternative outdoor air ventilation design, ensuring full compliance. This flexibility is crucial as it means the procedure can be tailored to specific building needs without compromising on regulatory standards.

Enhancing Indoor Air Quality

The primary goal remains to enhance indoor air quality. This is achieved by directly controlling contaminants within the building while reducing the intake of potentially polluted outside air. The approach is not only compliant but also aligns with initiatives for greener and more sustainable buildings.

Supporting Sustainability Goals

Furthermore, this method supports broader sustainability goals. It enables buildings to achieve points under green building certification programs like LEED and WELL. This alignment with sustainability standards ensures that the buildings are future-proof and environmentally friendly.


In conclusion, ASHRAE’s updated ventilation procedure matched with enVerid products offer a significant step forward in building design and management. It offers a comprehensive solution to maximize savings, minimize emissions, and enhance occupant wellness. As market trends continue to evolve, adopting such innovative approaches will be crucial for staying ahead and achieving long-term sustainability goals.

For those interested in exploring this procedure further, the full presentation by Matt provides an in-depth look at the methodology, case studies, and practical applications. Reach out to enVerid for more information and to see how this approach can be tailored to your specific project needs.

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                      Jim Lubratt

                      President & Chief Executive Officer

                      Jim Lubratt has been president of SVL since 2006. He first joined the company as a sales engineer in 1992 and was made a partner in 2000. He holds a Bachelor of Science in mechanical engineering from Southern Methodist University and first entered the HVAC industry as a marketing engineer for a heat pump manufacturer in Texas.

                      In addition to his role at SVL, Jim is vice president of AQC Industries, LLC, a manufacturer of specialized underground ductwork systems. He is also an investor and board member for Hydromx, Inc., a manufacturer of heat transfer nanofluids, and Crotega, Inc., creators of personal and building security solutions.

                      Jim and his wife, Tracy, met in college and married in 1993. They have three children, two of whom have graduated college in Texas, while their youngest is attending Grand Canyon University in Arizona.

                      Outside of work, Jim places a priority on his faith, family, friends, and fitness. He enjoys helping people-supporting charities, time with his wife and kids, road-biking with friends and efforts to stay physically fit.

                      A message from Jim on the achievements of SVL

                      SVL started in February 1967 by Charlie Schwab and Craig Vollhaber. Schwab-Vollhaber, Inc. (as it was named at the time) steadily grew and, in 1985, welcomed Paul Lubratt as another partner, becoming Schwab-Vollhaber-Lubratt, Inc. SVL’s founders had the determination to build the most talented, customer-focused HVAC representative in the Midwest. Our original drive and passion still shape the company and culture to this day. The achievements of an organization are the results of the combined efforts of every individual. From humble beginnings, SVL founders paved the way to industry success with hard work and determination. “Today, SVL is strongly organized with great people to lead our industry forward as we are challenged with fast-paced changes to reduce our environmental impact,” says Jim. Now, 55+ years later, SVL is under the leadership of two new principals who share the same vision and drive that has propelled SVL throughout the years. Built on a foundation of integrity, Jim Lubratt, and Charlie Vollhaber strive to ensure opportunities for personal growth, improved work environment, and shared life enrichment. The achievements of our organization are the results of the combined efforts of every individual.

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                      Charlie Vollhaber

                      Executive Vice President & Officer

                      Charlie Vollhaber is a third-generation employee at SVL, as a grandson of company co-founder Craig Vollhaber and son of former CEO Todd Vollhaber. Charlie holds a Bachelor of Science in mechanical engineering and an MBA, both from the University of Minnesota. He became an outside salesman for SVL in 2013, was made a partner in 2019, and then executive vice president and officer in 2022.

                      He grew up playing sports, including football, basketball, golf, and track, and enjoys the competitive nature of the HVAC industry. “I like that no two days are ever the same as there are always questions to answer and problems to solve,” he says. “Most of all, I enjoy working with great people and coordinating together on challenging projects to achieve positive results together.”

                      Outside of work, Charlie enjoys spending time with his wife, Lesley, and their three boys. He’s also fond of golfing, traveling, and attending concerts and sporting events. One of his favorite quotes is from the book of Philippians: “Do nothing from selfish ambition or conceit, but in humility count other more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Because HVAC and construction is such a team effort, he says, “this mindset helps to create positive results in a vast majority of situations.”

                      A message from Charlie on the culture of SVL

                      “At SVL, we strive to cultivate a unique culture that revolves around finding and empowering exceptional individuals. We believe in equipping our team members with the right tools and resources to succeed.

                      As we’ve grown the business, we have deliberately maintained a small firm culture, fostering an environment where collaboration thrives. We encourage open dialogue and promote a sense of comfort among our employees, allowing anyone to ask questions and seek guidance from anyone else, regardless of their level within the organization.

                      We foster a workshop-like atmosphere where everyone’s contribution is valued. Presenting your work to another individual or a group of teammates provides a platform for collaboration, where ideas are shared, dissected, and improved collectively. We firmly believe in the power of mentoring and provide various avenues for both formal and informal guidance. Whether it’s through structured training programs or casual conversations, we encourage team members to discuss a wide range of topics, from work-related successes or issues to everyday personal life topics.

                      In summary, our culture is built on the foundation of attracting exceptional individuals, empowering them with the necessary tools, and fostering a collaborative environment where mentorship and growth thrive. We are committed to creating an atmosphere where every team member feels supported, valued, and encouraged to reach their fullest potential.”

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                      Al Gramse

                      Vice President of SVL Service Corporation

                      Al Gramse has been in the HVAC industry for over 30 years. He began as a service technician.  Then over his career worked in technical support, building automation, then service manager prior to his current role.

                      How did Al end up in the HVAC industry?  “After high school, I took a couple years to figure out what I wanted to do.   Where I was working at the time, a grumpy old coworker, who I didn’t get along with, walked up to me and said ‘What are you doing here?  Go back to school.’”  I said, “For what?”  He said “There’s a tech school down the street.  Go down there and pick something that interests you”. Then he walked away.  That weird interaction, with someone I didn’t get along with, sent me down a 30-year path in the HVAC industry.   Never underestimate the potential of a little encouragement.   Even if it is from a strange source.

                      Al has been with SVL for 15 years and is the head of our SVL Service division. “The people here are some of the best in the industry,” Al says. “A bunch of team-oriented, knowledgeable, go-getters.” His personal mantra is “figure it out,” “Do a little fact-finding on your own. Use your own brain before you use someone else’s. But know when to ask for help.” he prescribes. “It’s amazing what you can accomplish on your own if you dig in a little bit.”

                      Outside of work, Al has lots of outdoor hobbies, including hunting, fishing, and motorcycling, though his favorite pastime is simply hanging out with family.

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                      Jennifer Roach

                      Director of Marketing, Events & Administration

                      More than just a creative director, Jen brings 30 years of marketing and leadership magic to SVL. Her journey began in the trenches of graphic design, quickly evolving into crafting eye-catching campaigns for iconic brands like Target, Gabberts, Gander Mountain and Camping World. As a seasoned director and agency veteran, she honed her skills with recreational vehicle giant Parts Unlimited before leading creative teams at HOM Furniture and, ultimately, landing at SVL during a crucial growth phase.

                      Jen thrives on "servant-leadership," empowering her team and fostering a culture of trust and mutual respect. "It unlocks their potential, fuels creativity, and leads to work we're all proud of," she says. "I want my team to care, collaborate, and push boundaries together."

                      When not shaping impactful campaigns, Jen enjoys weekend adventures with her husband, Scott, and son, Crew. Their lives are a tapestry of shared passions, from bike rides and baking experiments to cheering on Simley High School wrestlers. And with her recently built forever home in Cottage Grove, her free time now includes a new, thrilling chapter: weekend renovation warrior!

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