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NORTEK™ - Optimize Airflow, Sound & Efficiency: Unlocking FANWALL® & AcoustiFLO Advantages

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SVL’s latest Coffee Break Webinar was a high-energy session that gave attendees a glimpse into the future of air handler innovation, led by Shane Armstrong from NORTEK. The highlight of the presentation? The exciting acquisition of AcoustiFLO and how its integration with NORTEK’s powerful design tools promises to transform how we approach custom air handler solutions.

A Strategic Acquisition That Spells Innovation

The webinar dove into the backstory of AcoustiFLO, a small but innovative company with a niche in acoustic airflow technology. With only about 25 employees, AcoustiFLO had made significant strides in its specialty. However, according to Shane, the company’s leadership wasn’t just looking for a buyout—they were looking for a legacy. That’s where Madison Air came in.

Shane explained that AcoustiFLO’s owner had several offers on the table, but chose Madison Air because he believed in their ability to take his vision further. He didn’t want his product to be shelved or diluted—he wanted to see it grow. And Madison Air’s track record of innovation and engineering depth made them the ideal partner.

What This Means for SVL CustomersNortek-FANWALL-systems

From SVL’s perspective, this acquisition is a revolutionary development. The ability to integrate acoustic airflow solutions directly into the custom design of air handlers brings a new layer of performance, precision, and quiet operation. As SVL’s team emphasized, this new technology will be especially impactful when paired with the robust FANWALL systems NORTEK is already known for.

Customers can now expect a future where acoustic modeling is seamlessly built into the design phase. While the full software integration is still in progress, users can currently access AcoustiFLO’s capabilities externally. Full integration is coming soon, and it promises to streamline the design process even further.

The Power Behind NORTEK’s NASDA Software

A significant portion of the webinar focused on the NASDA (NORTEK Air Solutions Design Assistant) design software, a powerful tool NORTEK provides its Rep network. SVL strongly encouraged attendees to sit down with their sales engineers and explore this software firsthand.

One of the standout moments came when Shane described DA as “AutoCAD on steroids” for air handler design. This wasn’t just hyperbole. The software allows users to model sound, compare fan types for efficiency, and make data-driven design decisions in real time. It’s collaborative, flexible, and capable of deep customization.

Both SVL and Shane shared a genuine enthusiasm for how intuitive and capable the NASDA platform is. Shane, who previously repped for other manufacturers and participated in pilot programs for alternative design tools, confidently stated that NASDA is “the best software” he’s used in his career—backed by years of hands-on experience.

Encouragement to Engage

The webinar wrapped up with a strong call to action. SVL urged participants to connect with their local sales engineers and explore the design tools and acoustic capabilities now available. As Shane noted, even spending 20 minutes shadowing someone like Brent on the NASDA platform can open a world of possibilities.

With AcoustiFLO’s innovation being supercharged by NORTEK’s resources, and the NASDA software bridging the gap between concept and execution, SVL customers are better positioned than ever to design efficient, quiet, and future-ready HVAC systems.

Final Thoughts:

This Coffee Break Webinar wasn’t just another technical overview—it was a glimpse into where HVAC customization is heading. The combination of AcoustiFLO’s acoustic focus with NORTEK’s FANWALL prowess and design software makes this an exciting time for engineers, designers, and facility managers alike.

Missed the webinar? Be sure to connect with your SVL sales engineer and learn how these tools can elevate your next project.

If you’d like to stay updated on the latest HVAC technologies, be sure to join us for our upcoming SVL Coffee Break Webinars. Reach out to your SVL Sales Engineer for an invite to our future sessions.

Learn More About

NORTEK™ Air Solutions – Better By Design
AcoutiFLO – No Ordinary Plenum Fan
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                      Jim Lubratt

                      President & Chief Executive Officer

                      Jim Lubratt has been president of SVL since 2006. He first joined the company as a sales engineer in 1992 and was made a partner in 2000. He holds a Bachelor of Science in mechanical engineering from Southern Methodist University and first entered the HVAC industry as a marketing engineer for a heat pump manufacturer in Texas.

                      In addition to his role at SVL, Jim is vice president of AQC Industries, LLC, a manufacturer of specialized underground ductwork systems. He is also an investor and board member for Hydromx, Inc., a manufacturer of heat transfer nanofluids, and Crotega, Inc., creators of personal and building security solutions.

                      Jim and his wife, Tracy, met in college and married in 1993. They have three children, two of whom have graduated college in Texas, while their youngest is attending Grand Canyon University in Arizona.

                      Outside of work, Jim places a priority on his faith, family, friends, and fitness. He enjoys helping people-supporting charities, time with his wife and kids, road-biking with friends and efforts to stay physically fit.

                      A message from Jim on the achievements of SVL

                      SVL started in February 1967 by Charlie Schwab and Craig Vollhaber. Schwab-Vollhaber, Inc. (as it was named at the time) steadily grew and, in 1985, welcomed Paul Lubratt as another partner, becoming Schwab-Vollhaber-Lubratt, Inc. SVL’s founders had the determination to build the most talented, customer-focused HVAC representative in the Midwest. Our original drive and passion still shape the company and culture to this day. The achievements of an organization are the results of the combined efforts of every individual. From humble beginnings, SVL founders paved the way to industry success with hard work and determination. “Today, SVL is strongly organized with great people to lead our industry forward as we are challenged with fast-paced changes to reduce our environmental impact,” says Jim. Now, 55+ years later, SVL is under the leadership of two new principals who share the same vision and drive that has propelled SVL throughout the years. Built on a foundation of integrity, Jim Lubratt, and Charlie Vollhaber strive to ensure opportunities for personal growth, improved work environment, and shared life enrichment. The achievements of our organization are the results of the combined efforts of every individual.

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                      Charlie Vollhaber

                      Executive Vice President & Officer

                      Charlie Vollhaber is a third-generation employee at SVL, as a grandson of company co-founder Craig Vollhaber and son of former CEO Todd Vollhaber. Charlie holds a Bachelor of Science in mechanical engineering and an MBA, both from the University of Minnesota. He became an outside salesman for SVL in 2013, was made a partner in 2019, and then executive vice president and officer in 2022.

                      He grew up playing sports, including football, basketball, golf, and track, and enjoys the competitive nature of the HVAC industry. “I like that no two days are ever the same as there are always questions to answer and problems to solve,” he says. “Most of all, I enjoy working with great people and coordinating together on challenging projects to achieve positive results together.”

                      Outside of work, Charlie enjoys spending time with his wife, Lesley, and their three boys. He’s also fond of golfing, traveling, and attending concerts and sporting events. One of his favorite quotes is from the book of Philippians: “Do nothing from selfish ambition or conceit, but in humility count other more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Because HVAC and construction is such a team effort, he says, “this mindset helps to create positive results in a vast majority of situations.”

                      A message from Charlie on the culture of SVL

                      “At SVL, we strive to cultivate a unique culture that revolves around finding and empowering exceptional individuals. We believe in equipping our team members with the right tools and resources to succeed.

                      As we’ve grown the business, we have deliberately maintained a small firm culture, fostering an environment where collaboration thrives. We encourage open dialogue and promote a sense of comfort among our employees, allowing anyone to ask questions and seek guidance from anyone else, regardless of their level within the organization.

                      We foster a workshop-like atmosphere where everyone’s contribution is valued. Presenting your work to another individual or a group of teammates provides a platform for collaboration, where ideas are shared, dissected, and improved collectively. We firmly believe in the power of mentoring and provide various avenues for both formal and informal guidance. Whether it’s through structured training programs or casual conversations, we encourage team members to discuss a wide range of topics, from work-related successes or issues to everyday personal life topics.

                      In summary, our culture is built on the foundation of attracting exceptional individuals, empowering them with the necessary tools, and fostering a collaborative environment where mentorship and growth thrive. We are committed to creating an atmosphere where every team member feels supported, valued, and encouraged to reach their fullest potential.”

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                      Al Gramse

                      Vice President of SVL Service Corporation

                      Al Gramse has been in the HVAC industry for over 30 years. He began as a service technician.  Then over his career worked in technical support, building automation, then service manager prior to his current role.

                      How did Al end up in the HVAC industry?  “After high school, I took a couple years to figure out what I wanted to do.   Where I was working at the time, a grumpy old coworker, who I didn’t get along with, walked up to me and said ‘What are you doing here?  Go back to school.’”  I said, “For what?”  He said “There’s a tech school down the street.  Go down there and pick something that interests you”. Then he walked away.  That weird interaction, with someone I didn’t get along with, sent me down a 30-year path in the HVAC industry.   Never underestimate the potential of a little encouragement.   Even if it is from a strange source.

                      Al has been with SVL for 15 years and is the head of our SVL Service division. “The people here are some of the best in the industry,” Al says. “A bunch of team-oriented, knowledgeable, go-getters.” His personal mantra is “figure it out,” “Do a little fact-finding on your own. Use your own brain before you use someone else’s. But know when to ask for help.” he prescribes. “It’s amazing what you can accomplish on your own if you dig in a little bit.”

                      Outside of work, Al has lots of outdoor hobbies, including hunting, fishing, and motorcycling, though his favorite pastime is simply hanging out with family.

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                      Jennifer Roach

                      Director of Marketing, Events & Administration

                      More than just a creative director, Jen brings 30 years of marketing and leadership magic to SVL. Her journey began in the trenches of graphic design, quickly evolving into crafting eye-catching campaigns for iconic brands like Target, Gabberts, Gander Mountain and Camping World. As a seasoned director and agency veteran, she honed her skills with recreational vehicle giant Parts Unlimited before leading creative teams at HOM Furniture and, ultimately, landing at SVL during a crucial growth phase.

                      Jen thrives on "servant-leadership," empowering her team and fostering a culture of trust and mutual respect. "It unlocks their potential, fuels creativity, and leads to work we're all proud of," she says. "I want my team to care, collaborate, and push boundaries together."

                      When not shaping impactful campaigns, Jen enjoys weekend adventures with her husband, Scott, and son, Crew. Their lives are a tapestry of shared passions, from bike rides and baking experiments to cheering on Simley High School wrestlers. And with her recently built forever home in Cottage Grove, her free time now includes a new, thrilling chapter: weekend renovation warrior!

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                      Mike Ruff

                      Vice President of Information Technology

                      Mike Ruff, the Vice President of Information Technology at SVL Inc., is a seasoned professional with an impressive 24-year tenure in the IT industry. His journey in the field is marked by extensive experience and expertise in various domains, including serving as a Cloud Architect focusing on Azure Software as a Service (SaaS), Infrastructure as a Service (IaaS), and both B2B and B2C solutions. Mike’s skills extend to being a Security Architect, where he has honed his knowledge in safeguarding digital assets, and he is also proficient in the Microsoft 365 stack, virtualization, routing, switching, and wireless technologies.

                      Beyond his professional roles, Mike is deeply passionate about technology in all its forms, which is evident in his career and personal hobbies. His love for technology is not just limited to his work but also spills over into his leisure activities. In the summertime, Mike enjoys the thrill of riding his motorcycle, embracing the freedom and adventure it brings. When winter arrives, he switches gears to snowboarding, seeking the excitement and challenge of the snowy slopes. These hobbies reflect Mike’s dynamic personality and continuous pursuit of technically engaging and physically exhilarating activities.

                      Mike Ruff's blend of professional expertise and personal passions make him a unique and valuable asset to SVL Inc., embodying a perfect synergy of technical acumen and a zest for life's adventurous aspects.

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