SVL Won a Hermes Creative Award

SVL is pleased to announce that the new SVL logo was awarded honorable mention in the design/logo category for the 2013 Hermes Creative Awards.

2013 Award Winning SVL Logo Hermes Creative

2013 Hermes Creative Award Winning Logo Design Honorable Mention

Hermes Creative Awards

Hermes Creative Award

This international award competition is for creative professionals focusing on the concept, writing, and design of innovative marketing ideas. Hermes Creative Awards are available in several entry categories. Submissions are judged on creativity & innovation. From individual freelancers to Fortune 500 companies, Hermes Awards has grown to the largest of its kind, with more than 5,500 entries from throughout the United States and several other countries. The Association of Marketing and Communication Professionals (AMCP) has been around since 1995 and began the prestigious award competition in 2013.

How the AMCP Judges Entrees

The AMCP judges based on specific criteria and how well you meet those markers without comparing directly against the competition. Industry-experienced judges work together to select winners. Judges give consensus scores and then state their criticisms and compliments. Categories may have multiple winners or none. Entries gain awards on the Platinum level by receiving scores between 90-100 points. Gold Winners receive between 80-89 points. Lastly, Honorable Mention recognition goes to entries with a score of 70-79. Separate categories for Small businesses and Fortune 500 companies level the playing field in each category.

SVL’s Logo

Founded in 1967, SVL has been a staple in the HVAC industry ever since. SVL stands for the last names of our founders, Charles Schwab, Craig Vollhaber, and Paul Lubratt. The new logo’s colors, orange and blue, signify both heating (orange) and cooling (blue). As a leader in HVAC, the logo needed to incorporate both hot and cold air flowing in balance to create the best environment for any application.

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