SVL

Commercial HVAC

SVL News

SVL Sales Engineers: Your Trusted HVAC Advisors in the Upper Midwest

← Back to Blogs

SVL Sales Engineers: Your Trusted HVAC Advisors in the Upper Midwest

When it comes to commercial HVAC solutions in the Upper Midwest, having a knowledgeable partner by your side makes all the difference. SVL’s team of experienced HVAC sales engineers is committed to bringing you the best equipment, expertise, and guidance across Minnesota, North Dakota, Wisconsin, Northern Illinois, and beyond. With access to the latest air equipment, data center cooling, industrial HVAC solutions, hydronics systems, and controls and parts from the best and most trusted manufacturers in the industry. Our team is ready to support you through every stage of your project—from HVAC design, HVAC equipment selection to HVAC installation and operation.

SVL-Sales-scaled

Partnering with Top Manufacturers for the Latest HVAC Solutions

At SVL, we work with premier manufacturers, ensuring that you have access to cutting-edge HVAC equipment for a variety of vertical markets, including food and beverage, industrial applications, data center, and more. This extensive range of partners allows us to provide energy-efficient solutions tailored to the unique needs of each industry. As trusted HVAC equipment representatives, we’re dedicated to representing only the top manufacturers so that you can trust you’re getting high-quality, reliable equipment with every project.

Close Collaboration with Consulting Engineers, Contractors, and End-Users

SVL’s sales engineers don’t work in isolation; they actively collaborate with consulting engineers, contractors, and end-users to optimize equipment, applications, and selections. This close partnership ensures that the equipment chosen aligns with the unique requirements of each project, whether it’s for a data center cooling setup, industrial HVAC solutions, or hydronics systems. By working hand-in-hand with all stakeholders, SVL’s HVAC project consultants help to create HVAC solutions that maximize efficiency, reliability, and long-term performance.

A Streamlined and Efficient Sales Process

SVL stands out for its unique and highly structured internal support process, which enables us to provide efficient, accurate service every step of the way. Our sales and support groups use advanced software that compiles and disperses data, expediting orders and ensuring clear communication between our sales engineers, manufacturers, and customers alike. This streamlined process allows our team to respond quickly to your needs, keeping projects on track and minimizing downtime.

Whether you’re working on a data center cooling project, selecting hydronics systems for an industrial site, or sourcing controls and parts for HVAC upgrades, our HVAC project consultants are highly skilled in managing the complexities of commercial HVAC projects. SVL’s dedicated team ensures you receive the support needed to make informed, strategic decisions for your unique application.

Expertise in HVAC System Design and Customization

SVL offers more than just commercial HVAC sales. With a powerful range of expertise and hands-on experience, our HVAC sales engineers provide valuable guidance on everything from HVAC project design to system customization. For industries like food and beverage where precise environmental control is critical, or data centers that require robust cooling solutions, SVL can assist in designing and implementing custom HVAC system options tailored to your needs.

Our sales engineers serve as advisors rather than traditional salespeople. We believe in building strong, lasting customer relationships based on trust and shared goals. Acting as HVAC engineering consultants, our sales engineers will guide you through the design, selection, installation, and operation processes, ensuring your project benefits from innovative construction and durable materials for long-lasting reliability.

A Comprehensive Approach to Commercial HVAC in the Upper Midwest

Our HVAC technical sales team understands the unique challenges of the Upper Midwest climate and specializes in creating energy-efficient solutions tailored to the region’s needs. From the initial consultation to final installation, our HVAC consulting sales professionals work closely with you to ensure every aspect of your project is handled with precision and care.

SVL’s commercial HVAC system experts provide comprehensive support across various markets, ensuring each piece of equipment is optimized to meet the demands of your facility. For industrial HVAC solutions, hydronics systems, and air equipment needs, we offer customized approaches that enhance your building’s efficiency and performance. Our team prioritizes both HVAC system upgrades and new installations, allowing us to provide support that drives cost savings and operational effectiveness.

SVL Sales Engineers: Here to Equip You with the Best Tools for the Job

Our HVAC sales engineers are dedicated to more than just making a sale—they’re here to equip you with the best tools for the job. Leveraging the latest technologies, industry knowledge, and a strong focus on customer satisfaction, our team provides you with expert advice and reliable solutions that stand the test of time.

Through close collaboration with our manufacturers and HVAC design and sales professionals, SVL is here to help you achieve a successful project outcome. From HVAC equipment startup to ongoing support, we’re with you every step of the way to ensure your commercial HVAC systems deliver optimal performance and longevity.

Trust SVL for Your Next HVAC Project

When you partner with SVL, you’re choosing a team that’s dedicated to excellence and innovation across multiple industries, including data center cooling, food and beverage, industrial, and more. Our Upper Midwest HVAC design and implementation specialists are here to support your needs, providing the expertise and resources necessary to make your project a success. With SVL, you’re not just purchasing equipment; you’re gaining a trusted advisor who’s invested in your project’s long-term success.

For questions or to schedule a consultation, reach out to SVL Sales at salessupport@svl.com or visit our website at https://www.svl.com/sales/.

For assistance with your next commercial HVAC project, contact SVL today. Let our experienced HVAC sales engineers guide you through the process and help you make informed, strategic decisions for your building’s HVAC needs.

Contact Our Sales Team

Contact Us

Contact Us

    Reason for Contacting

    Get in TouchBillingEventsTraining/SeminarLiterature/Graphics/LogosEngineering ProjectsOther



    This will close in 0 seconds

    Parts Inquiry



      This will close in 0 seconds

      Equipment Inquiry



        This will close in 0 seconds

        Shipping Date/IOM Manuals/Wiring Diagrams Request



          This will close in 0 seconds

          Question for Sales Engineers



            This will close in 0 seconds

            Service Contact



              This will close in 0 seconds

              Aftermarket Parts




                This will close in 0 seconds

                General Job Application




                  This will close in 0 seconds

                  Hydronics Contact Form



                    This will close in 0 seconds

                    Viral Mitigation Contact Form



                      This will close in 0 seconds

                      Jim Lubratt

                      President & Chief Executive Officer

                      Jim Lubratt has been president of SVL since 2006. He first joined the company as a sales engineer in 1992 and was made a partner in 2000. He holds a Bachelor of Science in mechanical engineering from Southern Methodist University and first entered the HVAC industry as a marketing engineer for a heat pump manufacturer in Texas.

                      In addition to his role at SVL, Jim is vice president of AQC Industries, LLC, a manufacturer of specialized underground ductwork systems. He is also an investor and board member for Hydromx, Inc., a manufacturer of heat transfer nanofluids, and Crotega, Inc., creators of personal and building security solutions.

                      Jim and his wife, Tracy, met in college and married in 1993. They have three children, two of whom have graduated college in Texas, while their youngest is attending Grand Canyon University in Arizona.

                      Outside of work, Jim places a priority on his faith, family, friends, and fitness. He enjoys helping people-supporting charities, time with his wife and kids, road-biking with friends and efforts to stay physically fit.

                      A message from Jim on the achievements of SVL

                      SVL started in February 1967 by Charlie Schwab and Craig Vollhaber. Schwab-Vollhaber, Inc. (as it was named at the time) steadily grew and, in 1985, welcomed Paul Lubratt as another partner, becoming Schwab-Vollhaber-Lubratt, Inc. SVL’s founders had the determination to build the most talented, customer-focused HVAC representative in the Midwest. Our original drive and passion still shape the company and culture to this day. The achievements of an organization are the results of the combined efforts of every individual. From humble beginnings, SVL founders paved the way to industry success with hard work and determination. “Today, SVL is strongly organized with great people to lead our industry forward as we are challenged with fast-paced changes to reduce our environmental impact,” says Jim. Now, 55+ years later, SVL is under the leadership of two new principals who share the same vision and drive that has propelled SVL throughout the years. Built on a foundation of integrity, Jim Lubratt, and Charlie Vollhaber strive to ensure opportunities for personal growth, improved work environment, and shared life enrichment. The achievements of our organization are the results of the combined efforts of every individual.

                      This will close in 0 seconds

                      Charlie Vollhaber

                      Executive Vice President & Officer

                      Charlie Vollhaber is a third-generation employee at SVL, as a grandson of company co-founder Craig Vollhaber and son of former CEO Todd Vollhaber. Charlie holds a Bachelor of Science in mechanical engineering and an MBA, both from the University of Minnesota. He became an outside salesman for SVL in 2013, was made a partner in 2019, and then executive vice president and officer in 2022.

                      He grew up playing sports, including football, basketball, golf, and track, and enjoys the competitive nature of the HVAC industry. “I like that no two days are ever the same as there are always questions to answer and problems to solve,” he says. “Most of all, I enjoy working with great people and coordinating together on challenging projects to achieve positive results together.”

                      Outside of work, Charlie enjoys spending time with his wife, Lesley, and their three boys. He’s also fond of golfing, traveling, and attending concerts and sporting events. One of his favorite quotes is from the book of Philippians: “Do nothing from selfish ambition or conceit, but in humility count other more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Because HVAC and construction is such a team effort, he says, “this mindset helps to create positive results in a vast majority of situations.”

                      A message from Charlie on the culture of SVL

                      “At SVL, we strive to cultivate a unique culture that revolves around finding and empowering exceptional individuals. We believe in equipping our team members with the right tools and resources to succeed.

                      As we’ve grown the business, we have deliberately maintained a small firm culture, fostering an environment where collaboration thrives. We encourage open dialogue and promote a sense of comfort among our employees, allowing anyone to ask questions and seek guidance from anyone else, regardless of their level within the organization.

                      We foster a workshop-like atmosphere where everyone’s contribution is valued. Presenting your work to another individual or a group of teammates provides a platform for collaboration, where ideas are shared, dissected, and improved collectively. We firmly believe in the power of mentoring and provide various avenues for both formal and informal guidance. Whether it’s through structured training programs or casual conversations, we encourage team members to discuss a wide range of topics, from work-related successes or issues to everyday personal life topics.

                      In summary, our culture is built on the foundation of attracting exceptional individuals, empowering them with the necessary tools, and fostering a collaborative environment where mentorship and growth thrive. We are committed to creating an atmosphere where every team member feels supported, valued, and encouraged to reach their fullest potential.”

                      This will close in 0 seconds

                      Al Gramse

                      Vice President of SVL Service Corporation

                      Al Gramse has been in the HVAC industry for over 30 years. He began as a service technician.  Then over his career worked in technical support, building automation, then service manager prior to his current role.

                      How did Al end up in the HVAC industry?  “After high school, I took a couple years to figure out what I wanted to do.   Where I was working at the time, a grumpy old coworker, who I didn’t get along with, walked up to me and said ‘What are you doing here?  Go back to school.’”  I said, “For what?”  He said “There’s a tech school down the street.  Go down there and pick something that interests you”. Then he walked away.  That weird interaction, with someone I didn’t get along with, sent me down a 30-year path in the HVAC industry.   Never underestimate the potential of a little encouragement.   Even if it is from a strange source.

                      Al has been with SVL for 15 years and is the head of our SVL Service division. “The people here are some of the best in the industry,” Al says. “A bunch of team-oriented, knowledgeable, go-getters.” His personal mantra is “figure it out,” “Do a little fact-finding on your own. Use your own brain before you use someone else’s. But know when to ask for help.” he prescribes. “It’s amazing what you can accomplish on your own if you dig in a little bit.”

                      Outside of work, Al has lots of outdoor hobbies, including hunting, fishing, and motorcycling, though his favorite pastime is simply hanging out with family.

                      This will close in 0 seconds

                      Jennifer Roach

                      Director of Marketing, Events & Administration

                      More than just a creative director, Jen brings 30 years of marketing and leadership magic to SVL. Her journey began in the trenches of graphic design, quickly evolving into crafting eye-catching campaigns for iconic brands like Target, Gabberts, Gander Mountain and Camping World. As a seasoned director and agency veteran, she honed her skills with recreational vehicle giant Parts Unlimited before leading creative teams at HOM Furniture and, ultimately, landing at SVL during a crucial growth phase.

                      Jen thrives on "servant-leadership," empowering her team and fostering a culture of trust and mutual respect. "It unlocks their potential, fuels creativity, and leads to work we're all proud of," she says. "I want my team to care, collaborate, and push boundaries together."

                      When not shaping impactful campaigns, Jen enjoys weekend adventures with her husband, Scott, and son, Crew. Their lives are a tapestry of shared passions, from bike rides and baking experiments to cheering on Simley High School wrestlers. And with her recently built forever home in Cottage Grove, her free time now includes a new, thrilling chapter: weekend renovation warrior!

                      This will close in 0 seconds