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Optimizing Building Acoustics – Add Value, Reduce Risk, and Elevate Your Projects

On August 27, 2025, SVL hosted another Coffee Break Webinar, diving into the often-overlooked subject of building acoustics. The session, Optimizing Building Acoustics – Add Value, Reduce Risk, and Elevate Your Projects, featured Paul Mottola, Regional Sales Manager for Vibro Acoustics, who shared his expertise in HVAC noise control and acoustic design assist programs.

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GeoPAK 3d Revised

Geo-PAK: Rethinking Geothermal for Urban Challenges

Urban construction presents a paradox for geothermal systems: while dense developments benefit most from high-efficiency heating and cooling, they often have the least room for traditional geothermal fields. That’s exactly the problem SVL’s President, Jim Lubratt, tackled in the latest Coffee Break Webinar, titled “Geo-PAK: Rethinking Geothermal for Urban Challenges.” Drawing on over 30 years of geothermal experience, Jim guided attendees through how Geo-PAK is transforming what’s achievable in space-constrained geothermal HVAC design.

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VerticalBores

Geothermal Systems utilizing Vertical Bores: 45+ Years of Proven, Near-Nil Maintenance Performance Below the Surface

In this energizing Coffee Break Webinar, SVL welcomed geothermal expert Dr. James Tinjum to explore the engineering, efficiency, and long-term value of Geothermal Systems Utilizing Vertical Bores. Hosted by Sales Engineer Duane Rothstein, the session focused on how vertical closed-loop geothermal fields are revolutionizing heating and cooling across residential, commercial, and campus-scale applications.

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Rebound Technologies C1

Rebound Technologies – The Future of Ice Storage: Unlocking Customer Value in Volatile Loads

In this month’s Coffee Break Webinar, SVL welcomed Russell Goldfarbmuren, CTO and Co-Founder of Rebound Technologies, for an exciting deep dive into the next generation of ice storage — and why it’s arriving just in time.

Russell introduced the C1 system, Rebound’s recently launched plug-and-play thermal energy storage unit designed to bring “agile cooling” to a market facing tightening demands on both sides of the HVAC equation.

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AQCDCS Maxiflo-600

AQC (Aireau Quality Control) – Industrial Filtration: Smarter Solutions to Optimize Air Quality

Clean air isn’t a luxury in industrial settings—it’s a necessity. From safeguarding employee health to ensuring regulatory compliance and protecting sensitive equipment, effective air filtration has become central to operational excellence. AQC doesn’t just offer dust collectors—they design performance-driven solutions tailored to each unique application.

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Nortek-FANWALL-systems

NORTEK™ – Optimize Airflow, Sound & Efficiency: Unlocking FANWALL® & AcoustiFLO Advantages

SVL’s latest Coffee Break Webinar was a high-energy session that gave attendees a glimpse into the future of air handler innovation, led by Shane Armstrong from NORTEK. The highlight of the presentation? The exciting acquisition of AcoustiFLO and how its integration with NORTEK’s powerful design tools promises to transform how we approach custom air handler solutions.

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Daikin-Rebel-DAH

Daikin – Revolutionize Your HVAC Systems: Unlock Daikin’s Cutting-Edge Solutions

The latest SVL Coffee Break Webinar provided an insightful deep dive into Daikin’s air handler and rooftop technologies, featuring three esteemed experts from Daikin: Ben Schlinsog, Andy Neisen, and Jake Fields. This session explored Daikin’s full lineup of high-performance HVAC solutions, highlighting how cutting-edge technology and superior design drive efficiency, sustainability, and unmatched flexibility in modern HVAC systems.

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Fulton-ENDURA-XE

Fulton – Maximize Performance & Sustainability: Hydronic Solutions for the Future

The latest SVL Coffee Break Webinar brought together industry professionals to discuss the future of hydronic systems and their role in driving energy efficiency and sustainability. Led by Joel Southwell, VP of Sales at Fulton®, the webinar explored how hybrid hydronic system design is shaping the industry by integrating cutting-edge heating technologies like condensing boilers, electric boilers, and air-source heat pumps into one intelligent system.

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GPS-SMARTIAQ

Revolutionize Ventilation Design: Unlock Energy Savings & ROI with the Indoor Air Quality Procedure

In our latest SVL Coffee Break Webinar, we had the pleasure of hosting Audwin “Audie” Cash, CEO of GPS Air. With over two decades of experience in energy-efficient solutions and product innovation, Audie brought valuable insights into the evolving world of indoor air quality (IAQ) and energy savings. His expertise spans multiple leadership roles, including serving as President of Climate Systems and Senior Vice President at Acuity Brands Lighting. Currently, Audie is focused on driving GPS Air’s post-pandemic growth with innovative products and robust market engagement.

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Pro-R Double Wall Duct

Discover Pro-R – Transform Exterior HVAC Ducts with Energy Efficiency and Improved IAQ

Kicking off 2025, SVL hosted its first Coffee Break Webinar of the year, featuring Sterling Minter, an expert with over 16 years of experience in the phenolic duct industry and an innovator behind several patented designs. During the session, Sterling provided a comprehensive overview of the Pro-R phenolic duct system, highlighting its engineering, efficiency, and benefits for HVAC professionals.

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glycochillplus-corechem

Sustainable Design with Bio-Based, Biodegradable Glycols: CORECHEM’s GlycoChill+ for Hydronic Systems

Featuring Wesley Sherrod, CEO of CoreChem; Chloe Pool, Marketing Manager; and Randy Holt, Business Development Manager, the session explored how CoreChem’s innovative solutions can enhance hydronic system efficiency while significantly reducing environmental impact. One standout feature was CoreChem’s GlycoChill+ P-Series, a USDA-certified bio-based heat transfer fluid that is made with an impressive 61% reduction in greenhouse gas emissions compared to petroleum-based glycol. This game-changing product line emphasizes sustainability without sacrificing performance, making it a win-win for both the environment and system operators.

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SVL offers a full range of commercial HVAC solutions for commercial architects in the Upper Northwest, from HVAC systems for office buildings to custom HVAC systems for specialized applications. By integrating sustainable HVAC systems that meet modern codes and standards, architects can create commercial spaces that are comfortable, energy-efficient, and ready for the future. Contact SVL today to learn more about our architect-recommended HVAC systems and how we can support your design goals with code-compliant, efficient HVAC solutions.

Designing with HVAC in Mind: Essential Solutions for Commercial Architects in the Upper Northwest

SVL offers a full range of commercial HVAC solutions for commercial architects in the Upper Northwest, from HVAC systems for office buildings to custom HVAC systems for specialized applications. By integrating sustainable HVAC systems that meet modern codes and standards, architects can create commercial spaces that are comfortable, energy-efficient, and ready for the future. Contact SVL today to learn more about our architect-recommended HVAC systems and how we can support your design goals with code-compliant, efficient HVAC solutions.

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With SVL by your side, you’ll benefit from high-performance systems, responsive service, and a knowledgeable team of HVAC professionals. Contact us today to learn more about how our HVAC solutions for contractors can enhance your next project and help you exceed client expectations.

SVL: Trusted HVAC Solutions for Commercial Building Contractors in the Upper Midwest

With SVL by your side, you’ll benefit from high-performance systems, responsive service, and a knowledgeable team of HVAC professionals. Contact us today to learn more about how our HVAC solutions for contractors can enhance your next project and help you exceed client expectations.

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As a commercial building owner, you face numerous challenges daily, from managing tenant demands to handling maintenance concerns. Ensuring that your building’s HVAC system operates efficiently and meets the needs of occupants is essential to protecting your asset and keeping your operations running smoothly. At SVL, we understand the value of your investment, and we are here to support you with a range of HVAC solutions designed specifically for commercial buildings. With expertise in HVAC design, installation, maintenance, support, and net-zero solutions, SVL is your trusted partner in achieving an efficient, reliable, and sustainable HVAC system.

SVL: Trusted HVAC Solutions for Commercial Building Owners

As a commercial building owner, you face numerous challenges daily, from managing tenant demands to handling maintenance concerns. Ensuring that your building’s HVAC system operates efficiently and meets the needs of occupants is essential to protecting your asset and keeping your operations running smoothly. At SVL, we understand the value of your investment, and we are here to support you with a range of HVAC solutions designed specifically for commercial buildings. With expertise in HVAC design, installation, maintenance, support, and net-zero solutions, SVL is your trusted partner in achieving an efficient, reliable, and sustainable HVAC system.

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LFsystems Stairwell Pressurizer controls

UL 864 Stairwell Pressurization Solutions for Enhanced Building Protection: Optimizing Safety and Compliance

SVL hosted an engaging Coffee Break Webinar featuring Scott Blackmon, National Sales Manager for RM Manifold. With over 18 years of experience in the HVAC industry, Scott specializes in draft control systems for boilers, commercial laundry facilities, multi-story buildings, and stairwell pressurization systems. Participants were treated to an in-depth discussion on innovative solutions for life safety in building designs.

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                      Jim Lubratt

                      President & Chief Executive Officer

                      Jim Lubratt has been president of SVL since 2006. He first joined the company as a sales engineer in 1992 and was made a partner in 2000. He holds a Bachelor of Science in mechanical engineering from Southern Methodist University and first entered the HVAC industry as a marketing engineer for a heat pump manufacturer in Texas.

                      In addition to his role at SVL, Jim is vice president of AQC Industries, LLC, a manufacturer of specialized underground ductwork systems. He is also an investor and board member for Hydromx, Inc., a manufacturer of heat transfer nanofluids, and Crotega, Inc., creators of personal and building security solutions.

                      Jim and his wife, Tracy, met in college and married in 1993. They have three children, two of whom have graduated college in Texas, while their youngest is attending Grand Canyon University in Arizona.

                      Outside of work, Jim places a priority on his faith, family, friends, and fitness. He enjoys helping people-supporting charities, time with his wife and kids, road-biking with friends and efforts to stay physically fit.

                      A message from Jim on the achievements of SVL

                      SVL started in February 1967 by Charlie Schwab and Craig Vollhaber. Schwab-Vollhaber, Inc. (as it was named at the time) steadily grew and, in 1985, welcomed Paul Lubratt as another partner, becoming Schwab-Vollhaber-Lubratt, Inc. SVL’s founders had the determination to build the most talented, customer-focused HVAC representative in the Midwest. Our original drive and passion still shape the company and culture to this day. The achievements of an organization are the results of the combined efforts of every individual. From humble beginnings, SVL founders paved the way to industry success with hard work and determination. “Today, SVL is strongly organized with great people to lead our industry forward as we are challenged with fast-paced changes to reduce our environmental impact,” says Jim. Now, 55+ years later, SVL is under the leadership of two new principals who share the same vision and drive that has propelled SVL throughout the years. Built on a foundation of integrity, Jim Lubratt, and Charlie Vollhaber strive to ensure opportunities for personal growth, improved work environment, and shared life enrichment. The achievements of our organization are the results of the combined efforts of every individual.

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                      Charlie Vollhaber

                      Executive Vice President & Officer

                      Charlie Vollhaber is a third-generation employee at SVL, as a grandson of company co-founder Craig Vollhaber and son of former CEO Todd Vollhaber. Charlie holds a Bachelor of Science in mechanical engineering and an MBA, both from the University of Minnesota. He became an outside salesman for SVL in 2013, was made a partner in 2019, and then executive vice president and officer in 2022.

                      He grew up playing sports, including football, basketball, golf, and track, and enjoys the competitive nature of the HVAC industry. “I like that no two days are ever the same as there are always questions to answer and problems to solve,” he says. “Most of all, I enjoy working with great people and coordinating together on challenging projects to achieve positive results together.”

                      Outside of work, Charlie enjoys spending time with his wife, Lesley, and their three boys. He’s also fond of golfing, traveling, and attending concerts and sporting events. One of his favorite quotes is from the book of Philippians: “Do nothing from selfish ambition or conceit, but in humility count other more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Because HVAC and construction is such a team effort, he says, “this mindset helps to create positive results in a vast majority of situations.”

                      A message from Charlie on the culture of SVL

                      “At SVL, we strive to cultivate a unique culture that revolves around finding and empowering exceptional individuals. We believe in equipping our team members with the right tools and resources to succeed.

                      As we’ve grown the business, we have deliberately maintained a small firm culture, fostering an environment where collaboration thrives. We encourage open dialogue and promote a sense of comfort among our employees, allowing anyone to ask questions and seek guidance from anyone else, regardless of their level within the organization.

                      We foster a workshop-like atmosphere where everyone’s contribution is valued. Presenting your work to another individual or a group of teammates provides a platform for collaboration, where ideas are shared, dissected, and improved collectively. We firmly believe in the power of mentoring and provide various avenues for both formal and informal guidance. Whether it’s through structured training programs or casual conversations, we encourage team members to discuss a wide range of topics, from work-related successes or issues to everyday personal life topics.

                      In summary, our culture is built on the foundation of attracting exceptional individuals, empowering them with the necessary tools, and fostering a collaborative environment where mentorship and growth thrive. We are committed to creating an atmosphere where every team member feels supported, valued, and encouraged to reach their fullest potential.”

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                      Al Gramse

                      Vice President of SVL Service Corporation

                      Al Gramse has been in the HVAC industry for over 30 years. He began as a service technician.  Then over his career worked in technical support, building automation, then service manager prior to his current role.

                      How did Al end up in the HVAC industry?  “After high school, I took a couple years to figure out what I wanted to do.   Where I was working at the time, a grumpy old coworker, who I didn’t get along with, walked up to me and said ‘What are you doing here?  Go back to school.’”  I said, “For what?”  He said “There’s a tech school down the street.  Go down there and pick something that interests you”. Then he walked away.  That weird interaction, with someone I didn’t get along with, sent me down a 30-year path in the HVAC industry.   Never underestimate the potential of a little encouragement.   Even if it is from a strange source.

                      Al has been with SVL for 15 years and is the head of our SVL Service division. “The people here are some of the best in the industry,” Al says. “A bunch of team-oriented, knowledgeable, go-getters.” His personal mantra is “figure it out,” “Do a little fact-finding on your own. Use your own brain before you use someone else’s. But know when to ask for help.” he prescribes. “It’s amazing what you can accomplish on your own if you dig in a little bit.”

                      Outside of work, Al has lots of outdoor hobbies, including hunting, fishing, and motorcycling, though his favorite pastime is simply hanging out with family.

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                      Jennifer Roach

                      Director of Marketing, Events & Administration

                      More than just a creative director, Jen brings 30 years of marketing and leadership magic to SVL. Her journey began in the trenches of graphic design, quickly evolving into crafting eye-catching campaigns for iconic brands like Target, Gabberts, Gander Mountain and Camping World. As a seasoned director and agency veteran, she honed her skills with recreational vehicle giant Parts Unlimited before leading creative teams at HOM Furniture and, ultimately, landing at SVL during a crucial growth phase.

                      Jen thrives on "servant-leadership," empowering her team and fostering a culture of trust and mutual respect. "It unlocks their potential, fuels creativity, and leads to work we're all proud of," she says. "I want my team to care, collaborate, and push boundaries together."

                      When not shaping impactful campaigns, Jen enjoys weekend adventures with her husband, Scott, and son, Crew. Their lives are a tapestry of shared passions, from bike rides and baking experiments to cheering on Simley High School wrestlers. And with her recently built forever home in Cottage Grove, her free time now includes a new, thrilling chapter: weekend renovation warrior!

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                      Mike Ruff

                      Vice President of Information Technology

                      Mike Ruff, the Vice President of Information Technology at SVL Inc., is a seasoned professional with an impressive 24-year tenure in the IT industry. His journey in the field is marked by extensive experience and expertise in various domains, including serving as a Cloud Architect focusing on Azure Software as a Service (SaaS), Infrastructure as a Service (IaaS), and both B2B and B2C solutions. Mike’s skills extend to being a Security Architect, where he has honed his knowledge in safeguarding digital assets, and he is also proficient in the Microsoft 365 stack, virtualization, routing, switching, and wireless technologies.

                      Beyond his professional roles, Mike is deeply passionate about technology in all its forms, which is evident in his career and personal hobbies. His love for technology is not just limited to his work but also spills over into his leisure activities. In the summertime, Mike enjoys the thrill of riding his motorcycle, embracing the freedom and adventure it brings. When winter arrives, he switches gears to snowboarding, seeking the excitement and challenge of the snowy slopes. These hobbies reflect Mike’s dynamic personality and continuous pursuit of technically engaging and physically exhilarating activities.

                      Mike Ruff's blend of professional expertise and personal passions make him a unique and valuable asset to SVL Inc., embodying a perfect synergy of technical acumen and a zest for life's adventurous aspects.

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